International scientific journal for culture, toursim and communication
Umiru li kvalitetne novine, a time i kvalitetno novinarstvo? Dvojba je to koja muči medijske djelatnike, teoretičare novinarstva, ali i pasionirane čitatelje novina koji se teško mire s najezdom tabloida i polaganim, ali konstantnim gašenjem kvalitetnih dnevnih listova. Pokazatelji su više nego loši. Većina kvalitetnih novina se gasi ili pak preživljava zahvaljujući svojim internetskim izdanjima. Velike novine u ve- likim zemljama se još nekako održavaju, ali male zemlje, osim časnih izu- zetaka, gube, jedna po jedna, svoje kvalitetne novine. Male zemlje nemaju dovoljno jako gospodarstvo i, što je važnije, dovoljnu publiku koja želi, ali i može kupovati novine svakog dana. U Hrvatskoj, prema podacima MZOS, ima 18% visoko obrazovanih stanovnika, koji su potencijalni kupci kvalitetnih novina. Nije to puno na 4.5 milijuna stanovnika. A većina živi od prosječne plaće koja ne omogućuje kupnju novina. Nije čudno što su sve novine pobjegle u senzacionalizam kako bi privukle potencijalne kupce. Nije čudno što se ugasio i Vjesnik, po- sljednje ozbiljne novine, ma što god mi mislili o njima. No u plimi loših vijesti i negativnih vibracija, javljaju se neki novi, iznenađujući tonovi. Warren Buffet, američki magnat, uložio je nedavno više od 500 milijuna dolara u novine! A bio je poznat po izreci “nikad više u novine” kada je odlučivao o svojim investicijama. Uprava francuske nakladničke tvrtke La Provence, ne misli da su no- vine u krizi, već da se treba prilagoditi promjenama na tržištu. I, ne boje se budućnosti. Sve su bili razlozi koji su nagnali uredništvo da temu broja posveti sudbini kvalitetnih novina, a time i kvalitetnog novinarstva. Imamo teksto- ve troje medijskih stručnjaka, profesora novinarstva, ali i bivših novinara, koji promišljanju o sudbini novina u njihovim zemljama. Na nama je da zaključimo kako se to odražava na stanje novina i no- vinarstva u Hrvatskoj.
This paper examines the Soviet press model, i.e. media coverage of the Chernobyl nuclear disaster. One of the biggest tragedies of the XX century showed the consequences of such model. Dealing with propaganda in critical situation and telling lies, the Government caused irreparable harm to the citizens of the USSR. Citizens were not timely informed of the general average, which resulted in grave consequences – millions of irradiated people with deadly diseases, “children mutants”, abandoned cities. Bearing in mind the consequences of a nuclear disaster, there is a whole range of issues. Were journalists accomplices or victims of the Soviet regime?Would the existence of the Internet allow citizens to get better information about the nuclear disaster?These are just some of the questions that the author tries to answer in his work.
Journalism, at least the way we knew it for more than a century in mainstream media, is in transition. In an effort to keep up with trends in concision of information and multimedia, in panic to maintain market positions, the majority of daily newspapers have adopted shorter, fact-based journalistic forms, characteristic of the internet and other broadcasters. Media content analysis shows that news and reports in all media make up 85 to 95 of journalistic forms of newspapers. Another element that is destroying quality journalism is a deep ethnic and political divide among media which is refl ected in bias and selection of information. An entirely new area of expression of media conduct with increasing infl uence on the conduct of the public are comments on articles on internet portals. Interactivity has made it possible for ordinary citizens to express their opinions. As this is not professional communication and as portals do not have good comment administration, they are full of intolerance speech, to say the least. But what is especially worrying is that more and more citizens are keeping informed via Facebook, i.e. a social network which is a mass medium, however not a medium of professional communication (dissemination), but rather a medium which is based on selection of professionally produced media information and creation and distribution of subjectively produced information and views. Citizen journalism is not journalism. All it is is occasionally welcome assistance, an added value of media, but requiring a lot of caution and verification.
Can quality journalism survive digital age?
Rasprave o utjecaju i vrijednosti digitalnih medija zauzimaju dva stajališta. Jedni predviđaju da kvalitetno novinarstvo ne može preživjeti nestajanje tradicionalnih medija. Oni vide Facebook, Twitter, blogove i druge nove oblike komuniciranja kao suprotstavljenu stranu, potkopavajući ulogu tiska u društvu.Drugi pak prihvaćaju medijsku revoluciju 21. stoljeća. Oni traže nove načine komuniciranja i povezivanja s publikom, ne samo u njihovim zemljama, već i šire. Za njih, novinarstvo je daleko od umiranja. Ono se razvija u novom i uzbudljivom obliku. Ovaj članak istražuje rasprave o novim medijskim oblicima.Zaključuje se da je vrijeme za eksperiment; testiranje suvremenih komunikacijskih teorija i iznalaženje novih modela kako bi se novinarstvu pomoglo da se razvije u što je moguće pozitivnijem obliku. Medijski stručnjaci, profesionalni novinari i predavači novinarstva moraju biti dio tog procesa.
Temelji kvantitativne analize u društevnim znanostima
Objavljivanje knjige prof.dr.sc. Aleksandra Halmija Temelji kvantitativne analize u društvenim znanostima ( 1.izdanje ) kao sveučilišnog priručnika odobrio je Senat Sveučilišta u Zagrebu, a sufinanciralo je Ministarstvo znanosti i tehnologije Republike Hrvatske. Drugo nepromijenjeno izdanje ove knjige tiskano je u rujnu 2013. godine u izdanju Alinee iz Zagreba. Recenzenti knjige su: prof.dr.sc. Dušan Milinković, prof.dr.sc. Vlatko Previšić, prof.dr.sc. Gojko Zovko. Knjiga je usmjerena na temeljne postupke kvantitativne analize koje mora poznavati svaki istraživač društvenih pojava, kako složenih tako i višedimenzionalnih..
Linked factors as predictors of the practice of public relations on the internet: a study of Croatian organizations
A change from traditional interactions between organizations and the public to interactions via the Internet needs further exploration in order to understand factors that might influence public relations activities of organizations on the Internet. This study investigates responses of 111 Croatian PR professionals to a survey about the influence of organization-linked factors on the choice of public relations models on the Internet. The results confirm that the social orientation level of top management members, availability of resources to operate, a previous negative experience with the public and practitioners’ knowledge of research methods and techniques are influential predictors of the choice of the public relations models on the Internet. The findings also validate the contention that the organizations’ selection of the public relations models depends on practitioners’ formal education in PR and the experience in dealing with conflict, PR unit size, its location and role in the formulation of PR strategies. It is also shown that organizational culture, a management style, a support for and understanding of the PR function by top management, an existence UDK: 659.4:004.738.5>=111 Izvorni znanstveni rad/ Originale scientific article 9 of a risk and issue management programs or staff, a PR unit’s involvement in organization-wide decisions, a legal department (counselor) support and a number of PR practioners with a higher education degree are not able to predict organizations’ decision to use a particular model of public relations.
The book consists of 21 chapters, which deal with various topics chosen by the authors as the most relevant for creating the basis for entering into the world of tourism economy: tourism demand, forecasting, tourism supply and pricing strategies, measurements of tourists’ economic contribution, as well as economic impacts and benefits, tourism investments and taxation, tourism and aviation, tourism and environment, including climate change, destination competitiveness and future directions.The first chapter gives an overview of the book, along with the questions which were raised and short explanations of chosen materials and tools. Tourist demand is discussed in chapter 2. It provides an excellent introduction into the complexity of the tourist demand modelling. Tourist demand definition and exhibition of four main types of elasticity (price, income, cross-price and marketing/advertising elasticity) are explained in this chapter. Chapter 3 refers to forecasting in tourism which is complex since tourism is highly influenced by “outside” factors such as natural disasters. Further chapters are focused on tourism supply and pricing in tourism. Tourism is referred as an ‘industry’ despite the lack of its direct involvement in any productive activity. It combines tangible and intangible products, goods and services, creating a unique product positioned on the market with a certain price.Chapter 6 defines the terms concerning the “economic impacts” on tourism – positive and negative, “economic contribution” to the destination and the “benefits and costs” of the destination, since, for economists, they hold different meanings. In the next chapter, the authors introduce an internationally recognized TSA (Tourism satellite accounts) method, used in measuring of the economic contribution of tourism. This chapter provides a definition of the TSA and its role as a statistics tool but, also, presents a framework for the countries to create their own statistical system, describes different approaches in designing of the TSA and ways of evaluating it.In chapter 8, the application of I-O (Input-Output) model in tourism poli- cies is described from a critical point of view, as I-O has a “limited policy relevance for tourism”, which is clearly indicated. Subsequently, the next chapter discusses CGE (Computable general equilibrium) modelling. CGE model is used by the international organisations such as the IMF and the World Bank, and is increasingly being used in tourism policies instead of the I-O model. It is very useful and important to explore both models when estimating economic contri- bution of tourism in order to be able to understand why CGE model represents more sophisticated and accurate results, and the limitations of both models. In the next chapter, CBA (cost benefit analysis) method is introduced. This method is used for the evaluation of investments in tourist projects, programs, regula- tions, developments or policies. Chapter 11 explores the economic evaluation of special events as an important part of the destination offer, job creation, income increase, and social and economic developments of the destination in general.Investments of tourist firms, difference between capital and financial investments, private and public investments and domestic and foreign tourist investments are discussed in chapter 12. Like any other investments, tourism investments are faced with risk taking and uncertainty. This chapter provides various techniques used for calculating the rate of interest, types of capital investments to select, optimal level of investments, assessments of the refund period, and describes common pitfalls which should be avoided in capital budgeting, and all the challenges of tourism investments. The next chapter discusses investments in tourism infrastructure. Chapter 14 explains the motives of foreign investments and gives a realistic review of the benefits and costs for the host destination. This chapter is especially useful for students of tourism and tourism managers in the developing countries, in order to be conscious about its positive and negative sides, as well as to be prepared and mindful for the creation of sustainable tourism.Chapter 15 concerns taxation of travel and tourism by defining the types of tourist taxes and their effects, economic reasons and negative sides of tourism taxation. The criteria for well formulated taxation are “efficiency, equitability and administrative simplicity”, and to create such a taxation policy, one must understand the economics of supporting of the tourism taxation well.Chapter 16 is the only one dealing with transportation in tourism, aviation in particular.Preservation of environment is one of the main topics nowadays and its destruction was often connected and defined as a negative impact of tourism. In chapter 17, both negative and positive environmental impacts of tourism are explored. This chapter provides detailed descriptions of generally accepted and mostly used practical methods in measuring non-use value of an environmental amenity with all the limitations, advantages and practical/explanatory examples of using these particular methods. The next chapter describes the economic instruments used in decreasing the negative impact of tourism on the environment, many of which concern the reduction in pollution, and the ways in which they differ depending on the site and the necessity of preservation and protection.Another relevant topic discussed in chapter 19 interrelates tourism and climate change.In chapter 20, indexes of measuring destination competitiveness are reflected. They discuss a well-known measure called the Travel and TourismCompetitiveness Index, which was used by 133 countries in 2009, but also, they provide 3 measures developed by them: Destination Price Competitiveness Index, Tourism Trade Index and Aviation Trade Weighted Index. Chapter 21 discusses future directions of each topic discussed in the book. It could also be used as a students’ research assignment, for the comparison with the present “situation”.The book is mainly intended for students of tourism management, tourism economics and destination managers. As an introduction to every chapter, learning objectives are presented, followed by a short summary of topics are to be discussed. All the chapters end with a conclusion and policy, self-reviewed questions and essay questions.The book presents an excellent overview of tourism economics and policies, but it also indicates many other challenges with which tourism as such is confronted. Despite the fact that it emphasizes those issues mainly from the economic point of view, it is useful in creating a solid basic background, and provides an introduction to tourism in general.
Cultural heritage and tourism – an introduction
The book Cultural heritage and tourism – An Introduction is written by Dallen J. Timothy, professor at the Arizona State University, an enthusiast when it comes to cultural heritage, a person who has visited more than 120 countries. It is divided into two sections. Through the 12 chapters of the first section, the reader can become familiar with general concepts and issues related to cultural or heritage tourism, while in the second section, the reader will learn more about heritage tourism attractions.In the introductory chapter, structure and content of the book are presented. This chapter, Cultural heritage and tourism, starts with a description of the history of heritage tourism underlining important historical moments in heritage tourism such as The Seven Wonders, The Grand tour or Thomas Cook’s experience, which could be regarded as the origin of modern heritage tourism.A simplified definition of heritage is presented here: it is what we inherit from the past and use in nowadays. The author also introduces us to basic division of heritage on cultural (tangible and intangible) and natural. Further on, relationship between heritage tourism and cultural tourism is explained along with the problems of defining these terms. In the book, the author uses these two terms synonymously.In the second and third chapters, the importance of demand and supply of heritage tourism products and experiences are examined. General pattern of tourism demand is presented in the second chapter. The chapter focuses on the motivations of tourists and non-tourists in their consumption of cultural heritage. To understand the demand, geographic, demographic and psychographic characteristics of tourists are analyzed. Since the demand for all types of tourism is not constant and it changes with the economic, environmental, political and other changes, the so-called demand shifters are a subject of this chapter as well.In the next chapter, the author presents heritage sites which attract visitors and tourists. Most of them, such as museums, archeological sites and ancient monuments, religious sites, living culture, industrial heritage, difficult heritage or sites of death are further elaborated in the second part of the book, in chapters 14 – 21. A short description of additional services, which are an indispensable part of heritage supply, such as food, accommodation and transportation, is also presented in the third chapter.The spatial characteristics of heritage resources are discussed in the forth chapter along with the basic distinction between global, national, local/regional and personal heritage.The issue of authenticity is also one of the subjects of the book and it is discussed in the fifth chapter; decades old conceptual debates on this issue are presented. Is authenticity intrinsic to objects, artifacts and locations being visited, is it the tourists’ perception, or it does not matter at all? How to measure authenticity? All these questions are dealt with within this chapter.Many destinations are marketing themselves as unique and authentic, often even when the authenticity is questionable. Destinations are prone to use words such as “authentic”, “unique”, “sustainable” to sell their products, or to boost their image. The author describes these marketing tools in the twelfth chapter Marketing the past for today. Other marketing concepts are also discussed here. UNESCO World Heritage Sites is another example of attracting people.The author mentions World Heritage Site Angkor Wat in Cambodia as an example, but the example of Preah Vihear temple1 was omitted here although it would be an excellent example of this as it presents a very complex issue, showing how World heritage sites are great generators of income but also how putting some heritage on World heritage list could be a potential source of conflict situation. There are also some other aspects of World heritage sites (such as Dresden case) which could fit in the topic which are not presented in the book.Heritage is very often used or abused as a tool for achieving certain goals, especially political ones. What elements of heritage should be presented to tourists and which elements should be ignored – is usually a decision of politics. The use of heritage for touristic purposes is shown in the 6th chapter.Unfortunately, when conflicts or wars break out, one of the first goals is to destroy cultural heritage of the group, since it presents the essential component of the group identity. Through the topic War and its impact on the past, which is also a part of this chapter, the author explains this issue. Although many well known examples are presented, the author did not mention Hague Convention for the protection of Cultural property in the event of Armed Conflict, which is very important in such situations.It often happens that because of a great number of tourists, some of the most famous monuments of the world are seriously threatened. Much bigger problem than their age and natural processes of erosion are hundreds of thousands of tourists who visit them each year. Impacts of tourism can be negative, but also positive. Physical, socio-cultural impacts and economic impacts of heritage tourism are examined in the 7th chapter. How to deal with a great number of tourists and what techniques can be used to affect visitor behavior is explained in chapter 13, in which the author also addresses the financial problem, which the heritage sites managers are facing today.Unlike natural heritage, cultural heritage is not a renewable resource.Since it is also very easily damaged and destroyed, it is important to protect it from a legal aspect (topic of chapter 8), but also to conserve it properly. The importance of heritage conservation is discussed in the 9th chapter and it exami- nes the most common approaches to conservation problems such as preservation, renovation and restoration. What heritage is worthy to protect – the decision is often a political one, but can also be considered from the economic, scientific and social aspects.A very interesting chapter is the chapter 10, where the reader can learn about the methods of storytelling. Although the title of this chapter, Telling the story: Interpreting the past, may be associated with dissonant heritage2, the chapter presents the ways of telling stories in an interesting way so the visitors would want to learn more, or even visit the place again. It is also a very useful chapter since it provides the basic tools for making heritage places sustainable.The next chapter is also valuable as it provides information on how to make effective plans for meeting specific goals e.g. to mitigate the negative impacts of tourism and, at the same time, increase the positive impacts of tourism.The concluding chapter summarizes all topics discussed in the previous chapters. Generally, the book proves to be interesting and useful: a number of issues, current debates, concepts and practices are presented. It can be regarded as a thorough introduction into the topic of cultural or heritage tourism since all relevant topics in the field are covered and clearly explained using a number of interesting examples.The text can be useful for all those dealing with cultural heritage and tourism management, especially for the students, as it offers a good basis for understanding of the topic. Students may also find the form of the book helpful, in which each chapter has an overview of the learning objectives, and in the conclusion, a list of review questions as well as a long list of recommended literature for that topic.
Markedness of language signifiers as a gender sensitivity indicator
We are used to perceive the unmarked forms as primary and dominant ones due to their generality and bigger presence within a corpus. That is why we understand them as natural and neutral, while the marked forms are present within a concrete and specific meaning. The use of masculine gender as generic (unmarked) in names of professions is a realisation of dominant social attitudes during the past and of dominant values in a society. Social movements against the discrimination had the tendency of linguistic discrimination effacement as a direct result, especially in English. Related to that, the high number of neologism appears. They find their way to the broader public through the media, while the public is the one who choose whether to accept or reject them. Reasons for this can be intralingual and extra lingual. We can assume that the societies with higher level of socio-economic development will be more sensitive with regard to political correctness in language and that they willrecord a bigger number of specific, marked terms. Although the use of each of them can be accepted by broader public, their use do not necessarily have to be registered in dictionaries. We decided to analyse the corpus of 50 „common“ profession names to see whether the feminine genderforms used by public will be registered in dictionaries. The analysis has shown that Croatian recognises more specific forms for professions and functions in feminine gender in comparison to French in regard to their presence in dictionaries.
Obilježja i dosezi razvoja memorijalnog turizma u Hrvatskoj
During the past two decades, human suffering, disaster, tragedy and untimely death have become standard components of dark tourism products. The increasing popularity of places being marked as memorial sites has turned death- and tragedyrelated monuments and events into a commodity that can be sold and bought in the market. A growing body of literature reveals a strong relationship between travel, collective remembrance and the commodification of death wrapped into a tourist attraction that provides various death-related tourist experiences. yet, development of memorial tourism within the framework of dark tourism raises many questions regarding the ethics and epistemology of the commodification of empathy related to mass human tragedies occurred in the past. Besides analyzing the characteristics and success of internationally recognized memorial sites, this paper deals with a comparative analysis of the three most popular memorial sites in Croatia: 1) Jasenovac used as Second World War concentration camp, 2) Goli otok (Naked island) that served as a political prison during the yugoslav communist era, and 3) Vukovar known as ‘hero town’, a symbol of Croatian resistance against military occupation during the Homeland war. All three sites have shown some strengths as well as weaknesses regarding the memorial tourism offer. The conclusion is that the leading memorial sites in Croatia, concerning the number of visitors, their revenues and impacts on society, are far behind the world leading sites in this segment, but certainly represent an attractive nonconventional tourist offer for which international demand is showing a clear growth trend.
“Knjižnice u turizmu: Shhhh, quiet please! Nein, Herzlich willkommen! Si accomodi!”
Cultural tourism is a selective form of tourism that needs to be systematically introduced to certain aspects of the library business and is another example of underutilized potential in creating a cultural tourism policy. This paper presents results of the research, which has been conducted in 2010 in Istria on public libraries of the Istrian County with the aim to detect the state and the level of participatio n of public libraries in the cultural tourism services. As a response to the detected problems, the paper brings forth suggestions for further development according to which libraries can fi nd their own growth model, while respecting different development levels and the local communities’ context. Recommendations for the development of public libraries in cultural tourism are set on the basis of new library system structures, introduction of new services and cultural management. They are harmonised with the local community needs obtained through a demographic survey and analysis of the administrative-territorial structure of the County. The presented model of the County’s public library development in cultural tourism can be refl ected in developing new contents for digital libraries connected to publicly available catalogues through contents and services of the developed, cooperating consortium of public libraries.
The media is powerfull, logic of profi t rules the media, the information has become a merchandise. Amenities are increasingly under pressure of commercialization, which is largely a result of new ownership, the interests and influence of advertising industry. The media have the power to create images of the world, but themes which are mainly concerned differs from the topics that general public see as necessary, reasonable and decisive. That is, mainly the social issues and the “little man”businesses, which gradually disappears from the media. In the economic development of enterprise, media has the primary role, the infl uence of media on business activity is crucial, particularly in creating a favorable business climate. Businessmen in Croatia have numerous problems, in terms of survival and development in these very troubled and uncertain market regions and times. This is why the media has a demanding task to keep the dignity and avoid sensationalism, and actively participate in the development business. Testing the impact of media on business activity, as well as the general social development is not simply because it is a very dynamic economic category, which quickly and clearly refl ect all changes in business conditions and disorders of crisis communication.
Političke promjene uvjetovale novi medijski sustav
The paper deals with media issues in Zadar local newspapers in the first ten years of democratic changes in Croatia. This period was marked by the socio-political and cultural changes, and the hardest days the Croatian people were going through during the Croatian War for Independence.Zadar is the city of the rich media history, which dates from the Royal Dalmatian in 1806. Even in the nineties of last century, the city of Zadar continued its rich newspaper tradition. The newspapers were being issued, the new radio stations were being established as well as the local television. The aim was to explore the theme of the articles and the authors’ point of view in terms of media and media issues from 1990 to 2000, in Zadar local newspaper Narodni list (weekly), Zadarski list (weekly/daily), Zadarski tjednik (weekly), Fokus (monthly) and Zadarski regional (weekly). The paper applied the method of quantitative and qualitative content analysis. The work is based on a corpus of 390 newspaper articles.
Doprinos jačanju nacionalne i kulturne svijesti
This paper analyzes the literary magazine Lovor which was published in 1897. Like other literary magazines of the period, Lovor had a short life, lasting only 12 issues, from January 10 to June 25 1897. Editor-in-chief of Lovor was a prominent Croatian writer Rikard Katalinić Jeretov. The aim of this paper is to show the impact of the Lovor on the development of cultural life and on the awakening of national consciousness in Zadar at the time. Quantitative and qualitative content analysis was applied to analyze the thematic structure of all literary genres published in 12 issues of the magazine: poems, sketches, short stories, reviews, various articles, travelogues and information / news. Research has shown that these kinds of literature in Lovor contributed to the development of cultural life in Zadar, spreading knowledge about Croatian culture, whether in poems, patriotic poems, sketches and short stories on social issues; articles with interesting information about Croatian writers and their works, or in the news / announcements in which readers had the opportunity to learn news from the cultural life of the country and from abroad, and about new poetry books and other literary works.
Corporate social responsibility (CSR), a trend that is increasingly being manifested as a global movement towards active contribution of private sector in favour of more sustainable and ethical society, has only partially been recognised in Croatia as a source of competitive advantage for a company. In general, being fundamentally democratic in its nature, CSR is based on a dialogue with a whole range of stakeholders, who, thanks to developed technology, seek information and opportunity to engage in a dialogue on web pages of companies they are interested in. Do companies in Croatia which are recognised as socially responsible by the mere fact that they have been awarded the national awards as CSR leaders by the Croatian Chamber of Economy, which makes a sample of nine companies of different sizes, indeed use this easily accessible and unavoidable channel to communicate with their external stakeholders, and how they do it is a subject that would need to be further investigated. This research paves the way by analysing the allegedly most successful among them with methods of content analysis, comparison, interview and experiment.Four hypotheses have been constructed based on four research questions about the level of usage of web pages, the tools used to communicate with stakholders, usage of dialogic potential of web pages and use of social networks, all in function of CSR. The fourth hypothesis according to which they insuffi ciently use social networks for the same purpose was also confirmed. In addition the experiment has shown unwillingness of companies to engage in a dialogue with external stakeholder of high interest and low power to affect the company. The research has shown only informative use of web pages and absence of using their dialogue potential which somehow then raises a question of validity ofembedment of CSR principles in the company practice and points to a big area of improvement. The authors propose a set of recommendations to improve company web pages to use their full potential for CSR engagement.
The paper deals with the problem of standardization of terms in business language, focusing on the business language used in day to day communication in Coca-Cola HBC Croatia. The paper has been instigated by practical experience of the compilation of Coca-Cole HBC Croatia Language Manual. The main aim of this manual is to facilitate daily communication in this company as well as to raise the level of business communication in general. It has originated in the framework of company’s effort to function in accordance with the principle of responsibility towards society, which includes the responsibility towards the Croatian language, especially at this moment when the future status of the language is determined among the languages of the European Union. In the fi rst part of the paper, the authors give an overview of the phases in the compilation of the Manual and describe the wider framework in which it was compiled as well as the planned aims and achieved results. In the second part, the authors give terminological principles which they followed in order to standardize the terminology. On a number of examples they explain how they decided which term should be selected as the preferred one. They show that the standardization of terminology is not a random process but a complex procedure based on clear principles.
Gdje je granica između profita i slobode produkcije?
Communication represents the basis of human interaction. Human relations are based on linguistic communication, which is always accompanied by nonverbal communication. It is an inevitable basic element that accompanies verbal communication, although it sometimes reveals more than spoken words. This paper examines nonverbal communication with special regard to its impact on cultural production, particularly in the field of puppetry. The cultural production refl ects the achievements of various art works of all kinds. The communication between the author/performers and the audience plays an important role in the process of realization of a cultural product. Since the effect of the message is in most cases achieved by a nonverbal content, the channels of nonverbal communication have a special role in creating, transfer and perception of cultural products. In this way the phenomenology of nonverbal communication serves as a help to cultural production.
Kultura putovanja mladih u Hrvatskoj i omladinski turizam
Tourism latterly experiences significant changes and growth in all segments. Market demands and sophisticated tastes have led to necessity of providing diversified supply adapting individually to each tourist. In this process specific interests tourism are developing, which according to their characteristics attract and satisfy different profiles of tourists. Specificity of tourism offer and consequently tourism demand reflect in youth tourism, segmented primarily by age, but certainly by specific stylelife and way of travelling. This paper presents characteristics and trends of youth tourism in the world, focusing the current situation in Croatia, where a survey was conducted on youths, as potential participants of youth tourism. Results illustrate habits of Croatian youths as tourists, their needs, aspirations and possibilities to participate worldwide trends of youth tourism.
Održivi turizam kao razvojna mogućnost na primjeru Dugog otoka
In this paper authors have tried to elaborate some aspects of socioeconomic approach which would eventually unveil the future of economic and cultural development of the island of Dugi otok. It can be argued that the development of tourism as well as other economic activities on the island of Dugi otok can be attested as a paradigm for all bigger islands on the Croatian Adriatic sea. Sustainable tourism development on Dugi otok can only be durable if all other production and land axploitation activities adopt the paradigm of sustainable development. The island of Dugi otok is probably the best model of what can be called an unpolished diamonds of the Croatian Adriatic with so many resources that wait to be properly activated in order to preserve the authentic life experience on the island. This research paper has tried to prove that along with sustainable amount of mass tourism, there should develop appropriate quantity of specific niche tourism products with aim to enhance the value of authentic sustainable development of island tourism.
Assessing tourist satisfaction with the facilities provided at Langkawi Island gateway jetty terminals
Kako bi povećala privlačnost i razinu zadovoljstva na turističkim destinacijama, vlada je osigurala brojne popratne sadržaje. Ti su popratni sadržaji smješteni na raznim lokacijama, uključujući lučke terminale koji imaju funkciju polazišta za turističke destinacije, posebno one smještene na otocima. Glavni cilj ove studije je ocjena razine zadovoljstva turista pruženim sadržajima na lučkim terminalima. Kako bi se taj cilj postigao, provedeno je istraživanje na 3 odabrana lučka terminala za otočje Langkawi. Kako bi se došlo do potrebnih podataka provedena je anketa gdje su turistima koji su posjetili otočje Langkawi podijeljeni upitnici. Zatim je 437 upitnika podvrgnuto metodi statističke analize. Rezultati pokazuju da je ukupna razina zadovoljstva turista pruženim sadržajima na lučkim terminalima niža od zadovoljavajuće. Ova je studija također pokazala da razina zadovoljstva kod turista ne utječe na njihovu odluku da ponovno posjete otočje Langkawi, ali utječe na njihovu odluku o odabiru alternativnih polazišta pri njegovoj posjeti.
Putopisi u Narodnom listu u prvom desetljeću 20. stoljeća
In this paper have been analyzed travelogues published in the Narodni list in the first ten years of the 20th century. The aim of this paper was to examine the role of travelogues published in the Narodni list from 1900 till 1910 and its influence on the development of cultural and literary life in Zadar in observed period. Travelogues have been representing the source of knowledge for readers by introducing them to the natural, cultural and historical sights of Croatia, but also of Europe and the world. Subject of this paper were travelogues published in Narodni list from 1900 till 1910. The paper used method of qualitative content analysis, which are analyzed travelogues published in a supplement of Narodni list in observed period. By conducting the travelogues, it was found that the majority of travel writers in their journeys described our country, bringing to readers interesting information about the natural, cultural and historical sites of our country.
Germanizmi u Narodnom listu od 1955. do 2005. godine
Language contacts have always been the result of historical and cultural contacts. German influence on the Croatian language has been going on for centuries. This paper shows the presence and use of loanwords taken from the German language with regard to the respective subject areas in specific volumes of the newspaper “Narodni list”, as well as adaptations of German loanwords on morphological and semantic levels. As a basis for the research of germanisms we used a weekly newspaper “Narodni list”, published in the period between 1955 and 2005. The results that we obtained show a great representation of germanisms in the selected years on the analyzed weekly newspaper.